The scan — what happens to your camera feed
Specifically: the camera feed is processed frame-by-frame in JavaScript. We extract facial landmark coordinates to calculate geometric ratios (length-to-width, forehead-to-jaw, cheekbone width). These numbers are used locally to determine your face shape. Neither the video stream nor the coordinates are ever sent to a server.
Cookies & advertising
This site uses Google AdSense to display advertisements. AdSense may use cookies and similar tracking technologies to serve personalised ads based on your browsing behaviour across websites.
What Google AdSense collects
- Cookies to identify returning visitors
- IP address and browser information
- Pages visited on this site
- Interactions with displayed advertisements
You can opt out of personalised advertising by visiting adssettings.google.com or by using the Digital Advertising Alliance opt-out tool.
Google Analytics
We use Google Analytics (GA4) to understand how visitors use the site — which pages are viewed, how long visits last, and which countries visitors come from. This data is anonymised and aggregated. No personally identifiable information is collected through Analytics.
Affiliate links
Some product links on this site are affiliate links. If you click a link and make a purchase, we may earn a small commission at no extra cost to you. Affiliate partners include Amazon (via the Amazon Associates programme), LookFantastic, and others. This does not influence our recommendations.
FaceShapeScan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Amazon.nl, Amazon.co.uk, and Amazon.de.
Third-party services
- Google Fonts — fonts are loaded from Google's CDN. Google may log the request.
- Google MediaPipe — loaded from jsDelivr CDN for the face scan. No data is sent to Google during the scan itself.
- Google Analytics (GA4) — anonymised usage statistics.
- Google AdSense — advertising, with potential personalisation cookies.
Your rights (GDPR)
If you are located in the European Economic Area, you have rights under GDPR including the right to access, correct, or delete personal data held about you. As we do not store personal data ourselves, requests relating to advertising data should be directed to Google.
For questions about this policy, contact us via the contact page.
Last updated
May 2025